Jeevika’s is mandated to increase
livelihood security for vulnerable households in the three
districts hardest hit by the earthquake: Kutch, Patan and
Surendranagar. The project is designed to specifically target
the poorest of the poor because, for them, the effect of
natural disasters is disproportionately high and debilitating,
and can lead to debt dependency, loss of meager resources,
and often migration. The project also seeks to strengthen
the capacity of rural households to deal with future crises
and the day-to-day vulnerabilities faced by the poor.
The
specific objectives of Jeevika are to
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Empower
and build the capacity of marginalized groups |
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Increase livelihood security for economically vulnerable
households and diversify their income generating activities |
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Strengthen
existing membership-based community organizations
and promote formation of new such groups to support
members’ economic development. |
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Improve
the productivity of the natural resource base in a
sustainable and equitable manner |
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Create
effective mechanisms to involve communities in decision-making. |
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Build
the capacity communities to establish and manage their
own development projects |
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Enhance
preparedness of communities and households to cope with
natural and social crises. |
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Support
rural poor social development through savings, insurance
and access to credit. |
The
expected outcomes of Jeevika are ambitious but achievable.
By the conclusion of the project, each village will ideally
enjoy a clean environment, safe drinking water, sanitation
facilities and healthy children with no families living
below the poverty line.
Broadly
the project has six target outcomes
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Economic
Development: Three fold increase in income |
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Economic Sustainability: Significant decrease in the
number of women that are forced to borrow at high interest
rates |
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Agricultural Development: Villagers will be able to
harvest two crops a year |
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Fodder
Security: Fodder will be available throughout the year |
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Asset
Ownership by Women: An increased number of women will
be self-reliant |
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Infant
Mortality Rate will be halved |
To
achieve these objectives, Jeevika has adopted a comprehensive,
integrated approach that is designed to place the villagers
– the poorest of the poor and women in particular
– at the centre of the development process. All planning,
implementation and monitoring are demand-driven and conducted
by the beneficiaries themselves. The six individual components
of this comprehensive, integrated approach are as follows:
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Capacity Building and Stakeholder Empowerment |
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Enhancement
of Livelihood Systems and Crisis Coping Capability |
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Disaster
Preparedness and Mitigation |
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Social Development |
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Project
Management Activities |
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Food
Handling |
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Jeevika’s village-centred and demand-driven model employs a highly decentralized project structure. All project activities are implemented and managed by village-level organizations, such as the village development committees (VDCs), Self-Help Groups (SHG), dairy cooperatives, water user groups, producers’ cooperatives, etc. District associations, comprised of SEWA members in Kutch, Patan and Surendranagar coordinate district activities as a whole and aid villagers in implementation. Support, facilitation and overall project guidance is provided by the Jeevika Project Management Unit, in Ahmedabad. |

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Technical
support in key areas is provided by SEWA’s sister
organizations, including SEWA Bank, SEWA Insurance, SEWA
Academy, Mahila SEWA Housing Trust, Gram Haat and the Trade
Facilitation Centre. Jeevika also has numerous partnerships
with consultants and educational institutes, such as the
Coady International Institute in Canada, to help staff and
villagers build their capacity in specific areas. A Project
Review Committee, formed of members from all partners, meets
biannually to review progress and maintain accountability.